Trading : how the flowers get from the grower, to the retailer.
Sometimes this is less than a single step – some growers sell direct to the public; online, through their own retail outlet, or at farmers’ markets.
Sometimes this is a journey of many steps – from grower to packer to shipping company to importer to wholesaler to retailer. It varies according to where the flowers are grown; and how integrated the supply chain is – for instance, many wholesalers will also act as importers, or growers will have their own packing houses.
And all those steps have to be done in the shortest time possible, to ensure the flowers have maximum freshness and vase life.